Who We Are

Beautiful Information were the first NHS/private partnership of its kind, offering unique real-time information to NHS trusts to help them plan and resource clinical services to meet hourly fluctuations in patient flow. We were supported in our development by Kent Surrey Sussex Academic Health Science Network, East Kent Hospitals University NHS Foundation Trust and Ashford St Peters NHS Foundation Trust, and provide solutions across a range of UK NHS organisations. The company was acquired by VitalHub Corp in January 2022.

Our vision

To connect patients, clinicians and managers through beautiful information to make healthcare simple and transparent.

Our track record

Beautiful Information has already significantly improved the many NHS organisations to understand and manage performance. We have used information tools and our own understanding of how hospitals work to develop performance dashboards that give hospital managers and clinicians a real-time view of activity.

This has been achieved by adopting a strategy that is largely new to the NHS – elevating Information Management above Information Technology. This means the choice of products from the market does not determine how or what information is collected, analysed and used to make decisions.

Our place in the NHS

The financial imperative to reduce costs while improving outcomes for a larger, ageing population is driving the NHS to focus on real value in healthcare. Commissioners are increasingly acting to measure health outcomes across whole pathways rather than single providers, and to track the full-pathway costs of these outcomes.

The first step on this journey is for clinicians to measure and share clinical and patient-centred outcomes with commissioners, managers and patients. This is a vital step that will improve cost and quality, and will also create a more equal relationship between patients and health professionals, in which patients will be empowered to make informed care-choices based on data that is meaningful to them.

It will also incentivise alignment and integration of health services across health populations, breaking down outdated boundaries between primary and secondary care, or mental and physical health and mend the broken care pathways that patients routinely experience today.